Platform Integrity refers to the overall state of trustworthiness and reliability. Platform integrity encompasses a range of factors that allow the platform to operate ethically, securely and in line with it’s intended purpose.
Platform Integrity is sectioned into the follow categories:
Navigate the categories below to find out more on what content is permitted and prohibited.
It is important to note that restricted content is only allowed with Custom Avatars. Any Restricted Content that is depicted using stock avatars will not be allowed.
Branded Content
Intellectual Property Rights
Customers create and and own the content created through Synthesia, as well as what audience it is shared with. We ask and expect that anyone using Synthesia to create content will make sure that they have the right to use it in their videos. We ask and expect that customers respect other individuals or organisations copyrights, trademarks and intellectual property rights.
At Synthesia we are committed to assist and help organisations promote and protect their intellectual property rights and we take any reports of infringement very seriously.
Unauthorised Branding Use
We encourage you to create videos with custom or webcam avatar for authorised branding and business promotion as long as this does not violate any Content Moderation Policies.
Restricted Content (For Custom and Webcam Avatars ONLY) | Prohibited Content (Stock Avatars) |
✅ Authorised branded use and business promotion is allowed with custom/webcam avatars as long as the content does not violate any Content Moderation Policies
| ❌ Synthesia Terms of Service prohibit the use of Stock Avatars to create user generated content that is made for promoted, boosted or paid advertising on any social media platform, TV Broadcasting, as part of non-fungible tokes (NFTs) or any similar media.
❌ To portray Stock Avatar in User Generated Content alongside or in connection with regulated or not age-appropriate goods or services including:
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Inauthentic Behaviour
Impersonation
We encourage you to have conversations about Impersonation responsibly. You are able to create videos with our stock avatars to inform and educate about
Inauthentic behaviour (general or in social platforms) and impersonation. This includes internal training materials for organisations (e.g., HR training).
Restricted Content (For Custom and Webcam Avatars ONLY) | Prohibited Content (Stock Avatars) |
✅ Satire, comedy or parody content that uses impersonation as an artistic expression, including famous figures and celebrities as long as it remains respectful and within the boundaries of other Content Moderation Policies (e.g.., Harassment). ✅ Educational content where representing individuals serves a historical or educational context e.g historical events that are presented in a responsible manner and within the boundaries of other Content Moderation Policies | ❌ Content in which Stock Avatar is making any kind of statement of opinion, including expressing any personal preferences or experiences as if they are Stock Avatar’s preferences or experiences. ❌ Content in which a Stock Avatar is being used to represent a member, employee or real-life person without disclosure. ❌ Content in which a Stock Avatar is being used to represent specific community groups or being diagnosed or characterised with specific alignments such as minor or major illnesses, mental health problems etc. ❌ Content in which any Avatar (Stock, Webcam or Custom) is being used to impersonate a private or public individual (alive or deceased). ❌ Content in which any Avatar (Stock, Webcam or Custom) is being used to impersonate a current or past Synthesia Employee. ❌ Support, promotion or instructional content on how to impersonate - both in Synthesia and other platforms, including calls to action, statements of intent or admission to have done such behaviours in any online platform. |
Repeat Infringement
Any content, that goes against our Content Moderation Guidelines, created by a repeat infringer who's been notified of previous moderation offences and subsequently banned, is prohibited and grants a direct block.
Synthesia shall have the sole discretion in reaching the final decision.
Want to Know More About Content Moderation?
Find out more about Content Moderation here