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Content Moderation Guidelines
Harmful Behaviour
Harmful Behaviour: Violence, Criminal Behaviour and Dangerous Content
Harmful Behaviour: Violence, Criminal Behaviour and Dangerous Content

Learn more about Content Moderation policy around Harmful Behaviour

Updated over a week ago

Harmful Behaviour focuses on content that could depict acts of violence towards individual or group, hate speech or content involving illegal goods or services.

Harmful Behaviour is sectioned into the follow categories:

Navigate the categories below to find out more on what content is permitted and prohibited.

It is important to note that restricted content is only allowed with Custom Avatars. Any Restricted Content that is depicted using stock avatars will not be allowed


Graphic Violence, Incitement and Threatening Content

Graphic Violence

We encourage you to have conversations about Graphic Violence responsibly. You are able to create videos to inform and educate your audiences on requirements and techniques for Law Enforcement.

Restricted Content (For Custom and Webcam Avatars ONLY)

Prohibited Content (Stock, Custom and Webcam Avatars)

✅ Information or Educational content about dangerous or potentially violent acts by law enforcement with the purpose to educate or train the audience.

✅ Training materials about requirements, enforcement and techniques for Law Enforcement, that require certain depictions of violent incidents or events

❌ Explicit depictions (visual or verbal) of violence or gore, with the intention to disturb an audience.

❌ Support or Endorsement of explicit graphic violence (visual or verbal).

❌ Sadistic or Fetishised remarks towards violent incidents of any kind (including self-defence or medical settings, such as anti-abortion propaganda, the suffering of individuals, communities or animals.)

❌ Content of explicit depictions of individuals, groups or communities being subjected to violence or humiliation by civilians or law enforcement.

Violent Crimes

We encourage you to have conversations about Violent Crime responsibly. You are able to create videos with our stock avatars to inform and educate your audiences as long as the information is not misleading and graphic.

Restricted Content (For Custom and Webcam Avatars ONLY)

Prohibited Content (Stock, Custom and Webcam Avatars)

Informational or educational discussions and debates about violent crime prevention and prosecution [with non graphic depictions]
Informational (e.g., news, research and analysis, etc] and/or educational content about recent violent crime events - without graphic depictions.

✅ Personal expressions or testimonials of victims of violent crime with non-graphic depictions.

Social and political activism against violent crime, resources for victim support and its communities.

✅ Content that references artistic expressions about violent crime such as movies, music, literature, visual arts [with non graphic depictions] as long as it's not gratuitously violent or harmful.

✅ Informational and/or educational content about laws and regulations regarding violent crime

❌ Statements of admission or advocacy, intent, organisation or representation or support of violent crime or harm against individuals or public property.

❌ Statements of intent, advocacy, aspirational or conditional statements to commit or organise of violent crime or calls for violent behaviour.

❌ Statements of intent, support, advocacy or calls to action to commit kidnaping, abducting individuals or promoting targeting behaviours.

❌ Content threatening with violent crime or physical harm towards individuals, public figures, communities or it's members.

❌ Instructional content on how to commit violent crime acts and/or use weapons to commit violent crime or seriously injure or harm.

❌ Instructional content on how to develop, create or use explosives.

❌ Statements of intent, advocacy, support or organisation of creating civilian armed forces or forcibly enter or to take up locations.

❌ Support, encouragement, advocacy or organisation of humiliation, mockery and harassment of violent crime victims, their families and their communities. Including content that exposes the identity, private information or location of the victims, their families or communities.

❌ Content that exposes classified information or undercover status of law enforcement agents in charge of violent crime investigations or prosecution.


Identity-based Hate

Hate Speech

Synthesia has a zero tolerance policy on inciting violence against individuals or groups on the basis of a protected attribute. This includes wishing, praising, provoking, encouraging, inciting, urging or supporting (explicitly or suggestively) violent attacks, serious injury or death against an individual on the basis of an identity characteristic that belongs to a protected attribute.

Restricted Content (For Custom and Webcam Avatars ONLY)

Prohibited Content (Stock, Custom and Webcam Avatars)

✅ Respectful and non-discriminatory discussions or debates about protected identity characteristics, marginalised communities and it's members.

✅ Informational or educational content that aims to raise awareness about identity-based hate, discrimination and hate speech. Including content about historical events that are related to marginalised communities as long as they are non-graphic and respectful.

Artistic Expressions of social and cultural significance and impact that depict historical or present events of discrimination against marginalised communities.

✅ Informational or educational content related to historical occurrence and cultural significance of segregation and exclusion events.

Promotion, incitement or encouragement of violence, harm, verbal or physical aggression against marginalised communities
❌ Promotion, advocacy, endorsement or calls for discrimination, prejudice, harassment, hostility or humiliation of marginalised communities
❌ Content that mocks, diminishes or denies the discrimination (both historical and present day) of marginalised communities.
❌ Language that is profane, insulting and hostile against marginalised communities
❌ Content that shares or encourages the audience to instigate and distribute private or identifying information about marginalised communities and it's individuals.
❌ Promotion, support, endorsement or advocacy for the use of harmful stereotypes, dehumanising speech, comparisons and intimidation, statements of inferiority, expressions of disgust, comptent, dismissal and any cursing or calls for discrimination, exclusion or segregation.


Illegal Goods and Activities

Illegal Activities or Services

We encourage you to have conversations about Illegal Activities or Services responsibly. You are able to create videos to inform and educate your audiences around the risks and prevention of Illegal Activity.

Restricted Content (For Custom and Webcam Avatars ONLY)

Prohibited Content (Stock, Custom and Webcam Avatars)

Informational and/or educational content about illegal activities or services that intends to inform and educate audiences about their risks, prevalence, prevention, cultural and social impact.

Informational and/or educational content about laws, regulations and jurisdictions that affect the definition, classification and prosecution of illegal and or criminal activities.

❌ Content that directly promotes, sells or facilitates executing, organising or purchasing services to commit illegal and criminal activities or services.

Promotion, endorsement or encouragement of individuals or organisations that promotes, provides or carries out illegal activities and services.

❌ Promotion, endorsement or encouragement of individuals or organisations that promotes, provides or carries out illegal activities and services.

Instructional content on how to carry out illegal activities or hire illegal services.

Testimonial accounts of the execution of illegal activities or the purchase of illegal services.

Illegal Goods

We encourage you to have conversations about Illegal Goods responsibly. You are able to create videos to inform and educate your audiences around the laws and regulations around Illegal Goods.

Restricted Content (For Custom and Webcam Avatars ONLY)

Prohibited Content (Stock, Custom and Webcam Avatars)

✅ Informational and/or educational content about illegal goods to inform and educate audiences about illegal goods (e.g., risks, demographical impact, etc).

✅ Informational or educational content about laws, regulations and jurisdictions of illegal goods, changes, analysis and research of data regarding illegal goods.

✅ Informational or educational content about laws, regulations and jurisdictions that affect the definition, classification and prosecution of illegal goods.

Promotion, sell, buy or trade of illegal goods - content that directly promotes, sells or facilitates the trade of this goods.

❌ Promotion, endorsement or encouragement of individuals or organisations that buy, sell or trade illegal goods.

Instructional content on how to buy, sell, trade or create illegal goods.

Testimonial accounts of the purchase, sell, trade or experience with any type of illegal goods.


Violent Extremism: Dangerous Organisations and Individuals

Organised Hate

We encourage you to have conversations about Organised Hate responsibly. You are able to create videos to inform and educate your audiences on terrorist individuals and organisation for historical and social contexts.

Restricted Content (For Custom and Webcam Avatars ONLY)

Prohibited Content (Stock, Custom and Webcam Avatars)

Informational or educational content about terrorist individuals or organisations (e.g. history, social influence, life, etc) as long as it DOES NOT include graphic, crude or violent depictions of organised hate acts, individuals or groups.

❌ Content where an individual is coordinating harm and promoting criminal behaviour.

❌ Content that supports, advocates, organises or calls for engaging in offline violent harm, criminal behaviour and supporting for violent extremism figures (individuals) or organised groups.

❌ Content inciting, promoting, supporting, advocating or praising individuals to commit terrorist offences such as glorifying terrorist individuals, group leaders or organised terrorist groups.

❌ Instructional content about the creation or use of explosives, firearms or other weapons (e.g., hazardous substances) or other methods or techniques for the purpose of committing or contributing to individual terrorist offences.

Statements of admission of planning, contribution or executing terrorist activity or being affiliated to a terrorist organisation.

Promotion, advocacy, endorsement, support, praise or memorialisation of prominent terrorists , extremists or criminal figures or groups in order to encourage others to carry out acts of violence.

Recruitment strategies to incite and enlist new members to violent extremist groups, criminal or terrorist organisations.

❌ Content that depicts or describes the insignia, logos or symbols of violent extremist groups, criminal or terrorist organisations in order to praise, support, endorse or promote them.

❌ Content that glorifies or promotes violent organised harm tragedies, such as mass school shootings.

❌ Content that promotes, supports, endorses or incites organised violent harm against marginalised communities such as indigenous people, LGBTQI+ members, religious communities, etc.


Repeat Infringer

Any content, that goes against our Content Moderation Guidelines, created by a repeat infringer who's been notified of previous moderation offences and subsequently banned, is prohibited and grants a direct block.
Synthesia shall have the sole discretion in reaching the final decision.


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