At Synthesia, we provide a wide range of avatars to help you create engaging, high-quality videos. This includes stock avatars, which are pre-designed and available for general use.
If you’ve received a message saying you can’t use a stock avatar for your content, it’s likely because your video falls outside the permitted use cases for these avatars. Review our Guide to Content Moderation for more information.
Stock Avatars Are Reserved for General, Brand-Safe Content
To ensure responsible use of our technology, stock avatars can only be used for content that is:
Neutral in tone
Fact-based and educational
Free from personal opinions, endorsements, or sensitive claims
Your script may not be eligible for stock avatar use if it includes topics like:
Medical, legal, financial, news or political information
Advice or opinions
References to real people, companies, or current events
They Cannot Be Used to Represent Specific Individuals or Brands
Stock avatars are not intended to impersonate real people or act as spokespersons. This means they can't:
Endorse products or services
Deliver opinions or beliefs
Represent a particular organization or viewpoint
This helps maintain transparency and avoids the risk of audiences misinterpreting who the avatar is meant to represent.
We Apply Usage Limits to Maintain Trust and Safety
We’ve set clear boundaries on how stock avatars can be used so that all content on our platform remains respectful, safe, and appropriate. These limits help prevent misuse and ensure our avatars are used in ways that reflect best practices in responsible AI.
What Can I Do Instead?
If your content isn’t eligible for a stock avatar, here are some great alternatives:
Use a Personal or Studio Avatar: These avatars are tailored for specific individuals or organizations, and offer more flexibility for expert, branded, or opinion-based content.
Edit Your Script: Keep your messaging general and neutral to stay within stock avatar guidelines.
Review your content: As outlined in the What do I do if my video is rejected? article, you can find additional details on the steps to take if your video is rejected.
💬 FAQs
Can I mention a brand or client with a personal avatar?
Can I mention a brand or client with a personal avatar?
Yes. Personal avatars offer more flexibility than stock avatars and can mention brands, clients, or specific organizations, as long as the content follows Synthesia's content policies.
Can I use a stock avatar for scientific or academic content?
Can I use a stock avatar for scientific or academic content?
Yes, as long as the content is neutral, fact-based, and educational. Avoid framing that reads as an opinion, endorsement, or sensitive claim, even if the underlying facts are accurate
Can I use a stock avatar for content about age-restricted products or services?
Can I use a stock avatar for content about age-restricted products or services?
No. Age-restricted content, including internal sales, packaging, distribution, logistics, education, or liability content, is treated as restricted content and requires a Personal or Studio avatar.
✍️ Still Have Questions?
Check out our Terms of Service and Content Moderation Guidelines for more details. If you’re unsure why your content was restricted, you can always contact our support team. We’re here to help you create content that’s safe, effective, and compliant.