Quick Summary
If your script has been flagged, it may be because it contains language that could be interpreted as unverified news, defamatory claims, conspiracy content, or climate misinformation. This category also covers polarizing propaganda and content based on rumor or gossip with the intent to cause harm.
News and media content is well supported on Synthesia, from journalism training and internal company updates to fictional news formats, satire, and public interest reporting. Accuracy, clear sourcing, and transparent framing are what make the difference. In certain cases, adjusting the framing or sourcing is enough to resolve the issue
✍️ This category is not available for stock avatars or a voice narration (voice-only). Breaking news, current events, and public interest reporting require a Custom Avatar and are available on Corporate accounts only.
How to Fix This
Review your script with these points in mind:
Ensure all factual claims are verifiable and accurately sourced. Avoid exaggerated headlines, fabricated details, or framing that could mislead viewers about real events.
Remove any statements that attribute false or damaging claims to real individuals or organizations, even phrased as rumor, speculation, or 'some people say'.
Avoid framing content around conspiracy theories or hidden agenda narratives, even when presented as questions or alternative perspectives.
Ensure all climate-related content aligns with scientific consensus. Avoid denying, downplaying, or misrepresenting established climate science or emergency guidance.
Avoid polarizing or divisive language about individuals, political groups, or institutions that could be read as propaganda.
For fictional news content, make the fictional nature clearly apparent. Clearly exaggerated, satirical, or labelled content that no reasonable viewer would mistake for genuine reporting is supported.
Internal company news and updates are permitted. Ensure no confidential information or third-party details are included.
Examples
Better Examples
"In this journalism training module, we explore how newsrooms verify sources."
"Welcome to our quarterly company update. Here's a summary of new hires: " (Corporate account submission)
"According to the IPCC's latest report, global temperatures have risen by approximately 1.1 degrees Celsius since pre-industrial levels."
"In this satirical segment, we take a lighthearted look at how tech companies announce new products."
Examples That May Trigger Moderation
"Breaking: [Real public figure] was secretly involved in [unverified event] sources close to the situation confirm."
"The mainstream media won't report this, but there's strong evidence that [government agency] has been hiding [conspiracy claim]."
"Climate change is a fabricated narrative pushed by global elites to control energy markets."
"Rumor has it that [Real organization] is planning to [damaging unverified claim] and insiders say it's only a matter of time."
"[Real person] has repeatedly lied to the public about [unverified claim] and the evidence is being suppressed."
Suggested Rewording
Use the table below as a quick reference for adjusting your script:
Instead of this | Try this | Enterprise Account Required |
"[Real person] was involved in [unverified claim]." | “Breaking news today is [Real person]’s birthday and we are all gathered around to celebrate them” | NO |
"The mainstream media won't tell you this, but..." | "Here is an overview of different perspectives on this topic, along with what major reporting outlets have published." | YES |
"Climate change is a hoax designed to control energy markets." | "Scientific organizations including the IPCC report that human activity is the primary driver of recent climate change." | YES |
"Rumor has it that [organization] is planning to..." | "[Organization] has publicly announced plans to... Here is what we know so far." | YES |
"Sources say [Real person] has been hiding [damaging claim]." | "[Real person] has made the following public statements on this topic..." | YES |
"This exclusive report reveals what they don't want you to know." | "This agenda summarizes the different events you can attend at our company off-site" | NO |
Key Reminder
✍️ News and media content created on Synthesia can be genuinely powerful. Anything from internal communications and journalism education to satire and public interest storytelling. The guidance in this category is designed to ensure that content reaching viewers is accurate, fair, and clearly framed under the conditions we have laid out. This is to assure we are protecting both your audience and the people your content references.
If your script was flagged, try one of the rewording patterns above in an effort to edit for permissibility. A small adjustment to tone or attribution is usually all it takes, edit and generate again!