Quick Summary
If your script has been flagged, it may be because it contains language that could be interpreted as unverified news, defamatory claims, conspiracy content, or climate misinformation. This category also covers polarising propaganda and content based on rumour or gossip with the intent to cause harm.
News and media content is well supported on Synthesia, from journalism training and internal company updates to fictional news formats, satire, and public interest reporting. Accuracy, clear sourcing, and transparent framing are what make the difference. In many cases, adjusting the framing or sourcing is enough to resolve the issue.
How to Fix This
Review your script with these points in mind:
Ensure all factual claims are verifiable and accurately sourced. Avoid exaggerated headlines, fabricated details, or framing that could mislead viewers about real events.
Remove any claims about real individuals or organisations that are false, or that you can't verify and that could damage their reputation, even if phrased as rumour, speculation, or "some people say".
Avoid framing content around conspiracy theories or hidden agenda narratives, even when presented as questions or alternative perspectives.
Ensure all climate-related content aligns with scientific consensus. Avoid denying, downplaying, or misrepresenting established climate science or emergency guidance.
Avoid polarizing or divisive language about individuals, political groups, or institutions that could be read as propaganda.
For fictional news content, make the fictional nature clearly apparent. Clearly exaggerated, satirical, or labelled content that no reasonable viewer would mistake for genuine reporting is supported. Use invented characters. Don't depict real, named people or attribute invented statements to them (see our Impersonation guidance). If you use a Personal or Studio Avatar, it must be of someone who has consented.
If you publish news-style content to the public, you are responsible for complying with any labelling or disclosure rules that apply to AI-generated content where you publish it. Clearly fictional or satirical content may be subject to lighter requirements.
Internal company news and updates are permitted. Ensure no confidential information or third-party details are included.
What Are My Options?
Not every moderation issue has the same resolution. Depending on your content type and intended audience, there may be more than one compliant path.
If your goal is to... | You should... | Outcome |
Create journalism training, media education, or internal company updates, or factual, sourced explainers | Keep your script with factual, verifiable content | Stock Avatar |
Report on current events, breaking news, or public interest topics | Switch to a Personal/Studio/Synthetic Avatar on an Enterprise plan | Enterprise |
Create fictional news content, satire, or political comedy | Use invented characters only with a Personal/Studio/Synthetic Avatar | Personal/Studio/Synthetic Avatar |
Publish unverified claims, conspiracy theories, or defamatory content | This content is not supported on Synthesia | Not supported |
Examples
Examples Allowed with a Stock Avatar
"This module covers how newsrooms verify sources and fact-check stories before publication."
"Welcome to our quarterly company update, here's what's changed in our structure and what's coming up."
"According to the IPCC's latest report, global temperatures have risen by approximately 1.1 degrees Celsius since pre-industrial levels."
Examples Allowed with a Personal/Studio/Synthetic Avatar
"Breaking: [Company] has announced a major restructuring, here's what we know so far."
"This is a fictional news broadcast created for a media studies course. All characters and events are invented."
"In this satirical segment, we take a lighthearted look at how tech companies announce new products. This is comedy, not news."
Suggested Rewording
Use the table below as a quick reference for adjusting your script:
Instead of this | Try this | Enterprise Account Required |
"[Real person] was secretly involved in [unverified claim]." | "In this fictional scenario, a public official is depicted handling a crisis — all characters are invented." (Personal/Studio/Synthetic Avatar) | Personal/Studio/Synthetic Avatar |
"The mainstream media won't tell you this, but..." | "Here is an overview of different perspectives on this topic, along with what major outlets have published." | Personal/Studio/Synthetic Avatar |
"Climate change is a hoax designed to control energy markets." | "Scientific organisations including the IPCC report that human activity is the primary driver of recent climate change." | Personal/Studio/Synthetic Avatar + Enterprise |
"Rumour has it that [organisation] is planning to..." | "[Organisation] has publicly announced plans to... Here is what we know so far." | Personal/Studio/Synthetic Avatar |
"Breaking: [Real person] confirmed to have [damaging claim]." (Stock Avatar) | "Breaking: [Real person] has made the following public statement..." (Personal/Studio/Synthetic Avatar, Enterprise plan) | Enterprise |
Key Reminder
✍️ Depending on your content, there may be more than one compliant path. Some changes will make your script suitable for stock avatars, while others may still require a Personal/Studio/Synthetic avatar, an Enterprise plan, or in some cases, may not be supported on the platform.
If your script was flagged, the guidance above should help you understand both how to edit your content and what type of account or avatar is needed to create it successfully. Feel free to make your edits and try again.