You can use Synthesia’s video analytics to understand how viewers interact with your content. The analytics panel provides a variety of metrics and visualization tools to help you evaluate video performance and engagement.
To View Video Analytics
Navigate to a Published video's overview page.
Select the Analytics option located on the video's overview page.
Navigate to the Adoption tab for overall engagement metrics or the Interactions tab view interactive quiz metrics.
Adoption Metrics
Impressions – Number of times your video was displayed.
Views – Total number of times the video has been viewed.
Unique Views – Number of distinct users who watched the video.
View Rate – Percentage of impressions that resulted in a view.
Completion Rate – Percent of views where 95% or more of the video was watched.
Total Watch Time – Cumulative time spent watching the video.
Average Watch Time – Average duration viewers watched the video.
Average Watched Ratio – Average percentage of video content watched by viewers.
Engagement Curve – Shows the percentage of video watches in which a selected portion was viewed. Hovering over the curve provides deeper insight:
Flat curves indicate steady viewing.
Declines suggest drop-off over time.
Peaks point to frequently rewatched sections.
Dips reveal parts that were often skipped.
Interaction Metrics
Question attempts – Total number of times users responded to a question.
Quiz attempts – Total number of times users attempted to answer the quiz
Question pass rate – Percentage of correct responses to questions relative to all responses.
Quiz pass rate – Percentage of quizzes passed relative to quiz completions
Button CTR – Percentage of interactivity button impressions that resulted in a click.
Button impressions – Number of times an interactivity button was displayed.
Visualization Features
Filters – Users can filter data by language and version.
Time Ranges – View data for the last 30 days or the lifetime of a video version.
Trend Plots – Visualize daily, weekly, monthly, or yearly trends for any selected metric.
✍️ For a deeper view of quiz performance across your learners — including score distribution, individual attempt history, and CSV export — see How do I view quiz analytics in Synthesia?
✍️ Video analytics show aggregate data only — they don't identify individual viewers. If you need to track specific learners, use a SCORM package with your LMS's "Record learner identity" option (requires an Enterprise plan).
💬 FAQs
Which videos can I see analytics for?
Which videos can I see analytics for?
Video Analytics are only available for videos shared via Synthesia's video player, including embeds, SCORM packages, and the video's share page link. Video Analytics aren't available for video content that has been downloaded as an .mp4 file and uploaded into another platform.
Why does the engagement curve show my interactive video as a single line?
Why does the engagement curve show my interactive video as a single line?
The engagement curve presents interactive videos as linear to simplify the data.
Why don't I see interactive buttons on the engagement curve?
Why don't I see interactive buttons on the engagement curve?
The player used with the engagement curve doesn't render interactive buttons.
What's next?
To learn more about video analytics, see the Synthesia video overview documentation.