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API variables

Script variables make it easy to personalise your templates when you call them through our API or Zapier. A common example of a variable would be a script that uses a person's name or company name obtained from a website form or your CRM.


How to add variables?

The variable syntax is simple:

{{variable_name}}

You can even define a default value (for cases where the variable is not provided):

{{variable_name}}{{^variable_name}}default_value{{/variable_name}}

Example script with 2 variables (without default values):

Hello {{name}}! I thought you might be interested in {{use_case}}.
Please reply if you have any questions.

Example script with 2 variables (with default values):

Hello {{name}}{{^name}}there{{/name}}!
I thought you might be interested in {{use_case}}{{^use_case}}our product line{{/use_case}}.
Please reply if you have any questions.


Using the whole script as a variable?

If you plan to call the API with a more dynamic script, you can easily convert your entire script into a variable. Just type the variable name in the script field and that's it.

Example script with script variable name as variable:

{{script}}


Where can you use text variables?

  • script

  • title

  • description

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