You can use Synthesia’s video analytics to understand how viewers interact with your content. The analytics panel provides a variety of metrics and visualization tools to help you evaluate video performance and engagement.
To View Video Analytics:
Navigate to a Published video's overview page.
Select the Analytics option located on the top right of the video.
Navigate to the Adoption tab for overall engagement metrics or the Interactions tab view interactive quiz metrics.
Adoption Metrics:
Impressions – Number of times your video was displayed.
Views – Total number of times the video has been viewed.
Unique Views – Number of distinct users who watched the video.
View Rate – Percentage of impressions that resulted in a view.
Completion Rate – Percent of views where 95% or more of the video was watched.
Total Watch Time – Cumulative time spent watching the video.
Average Watch Time – Average duration viewers watched the video.
Average Watched Ratio – Average percentage of video content watched by viewers.
Engagement Curve – Shows the percentage of video watches in which a selected portion was viewed. Hovering over the curve provides deeper insight:
Flat curves indicate steady viewing.
Declines suggest drop-off over time.
Peaks point to frequently rewatched sections.
Dips reveal parts that were often skipped.
Interaction Metrics:
Question attempts – Total number of times users responded to a question.
Quiz attempts – Total number of times users attempted to answer the quiz
Question pass rate – Percentage of correct responses to questions relative to all responses.
Quiz pass rate – Percentage of quiz passed relative to quiz completions
Button CTR – Percentage of interactivity button impressions that resulted in a click.
Button impressions – Number of times an interactivity button was displayed.
Visualization Features:
Filters – Users can filter data by language and version.
Time Ranges – View data for the last 30 days or the lifetime of a video version.
Trend Plots – Visualize daily, weekly, monthly, or yearly trends for any selected metric.
To learn more about video analytics, see the Synthesia video overview documentation.
Notes:
Video Analytics are only available for videos shared via Synthesia's video player. This includes videos shared via embeds, SCORM packages, and the video's share page link. Synthesia's Video Analytics are not available for video content that has been downloaded as an
.mp4and uploaded into another platform.The engagement curve presents interactive videos as linear, to simplify the data.
The player used with the engagement curve does not render interactive buttons.