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How do I add an effect to my video?

Learn how to add, manage, and delete emphasis effects, camera zoom, and video playback controls tied to your script.

Written by Jess Diaz-Gomes

What is an effect?

Effect animations let you control how an element behaves between its entry and exit. These are tied to specific words in your script.

💡 Want to add an entry or exit element animation? Check out our How do add Entry/Exit Animations to my video article

Add an effect

  1. Select the element on the canvas.

  2. Hover over the word where you want the effect.

  3. Click the + button to add an effect.

  4. Select the desired effect type.

  5. Adjust any available settings (zoom, position, speed, etc.).

Delete an effect

  • Click the trigger in the script and then the trash icon, or

  • Use the Inspector Panel and click the “-” icon next to the effect.

You can also use the Timeline View to apply effects.

✍️ You can manage all entrance, exit, and effect animations from the Inspector Panel by selecting the element.

Available effects

Emphasis Effects (All Elements)

  • Blink – Makes the element flash briefly

  • Shake – Adds a shaking motion.

  • Pop – Adds a bouncing effect to draw attention.

These work on all element types.

Camera Zoom (Image Elements Only)

  • Zoom in or out on a specific part of an image tied to a word.

  • Adjust zoom level and position.

Zoom/Pan (Video Elements Only)

  • Zoom into a part of a video at a specific point.

  • Works only for videos in Stretch or Loop/Cut modes.

Play/Pause (Video Elements Only)

  • Control which video frame is visible when a word is spoken.

  • Choose if the video plays or freezes.

  • Useful for stop-motion or timed visuals.

⚠️ Video limitations:

  • Video effects are not supported for videos set to Play Once.

  • Cannot apply effects to videos used as backgrounds.

💬 FAQs

Can I place an Enter trigger after an Effect trigger?

No. An Enter trigger must come before an Effect trigger for the same element.

Can I apply effects to videos used as backgrounds?

Effects cannot be applied to background videos.

What's Next?

📚 Check out our Feature Friday on Animations & Effects to learn more.

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